Tube2K

BUILD THE INTERNET. CONTROL THE ALGORITHM. CHANGE THE WORLD.

A short incremental game about what happens when you give someone the power to build a video-sharing platform in 2005.

And no, we haven't learned from history.

💻 Build Your Own Video Platform

Start with a computer, a dream and absolutely no idea what you're doing.

Build your platform.

Grow your audience.

Upgrade your algorithms.

Hire engineers.

Increase your advertising revenue.

And then watch everything slowly spiral out of control.

Because there's one small problem...

You control what the algorithm promotes.

🧠 How Much Is Growth Worth?

As Tube2K grows, you'll face decisions about what kind of content you allow onto your platform.

Some choices can make you more money.

Some can improve your platform's impact on humanity.

And some...

Well, let's just say the internet probably shouldn't have been given this much power.

Your decisions can affect:

💰 Ad Revenue
🧠 Human Cognitive Ability
🌎 World Impact

You decide what kind of platform Tube2K becomes.

Empower humanity.

Enslave humanity.

Or find somewhere extremely profitable in between.

🐱 The Internet Was A Mistake

Tube2K is a love letter to the weird, chaotic internet of the 2000s.

Expect:

💾 Windows XP-inspired nostalgia
📺 Classic internet video culture
🐱 Memes and ridiculous trends
💻 Questionable websites
🛠️ Completely unnecessary toolbars
📢 Annoying pop-ups
🧠 Algorithm upgrades
💰 Increasing advertising revenue
🌎 Decisions that might have consequences

If you spent your childhood watching 240p videos while your parents complained about the internet being slow...

This might be for you.

🔄 Build. Prestige. Repeat.

Push your platform as far as you can.

Then prestige, start again and build an even bigger video empire.

Experiment with different strategies, discover new trends and see just how powerful your algorithm can become.

How much money can you make?

How much influence can you gain?

And how much are you willing to sacrifice along the way?

2005.

ONE ALGORITHM.

YOUR CHOICE.

The visual style of certain user interface elements is intended as a satirical homage to classic Windows® operating system designs. Windows® and Microsoft® are trademarks of Microsoft Corporation. This game is an independent work and is not affiliated with, endorsed by, sponsored by, or otherwise associated with Microsoft Corporation.